Your fundraising pitch is your biggest opportunity for exposure, but don’t let too much text, too little focus and lack of preparation come between you and your potential investors. Make sure your presentation is polished and professional.
SCHEDULE ENOUGH TIME TO PREPARE
One of the most common reasons that presenters fail to connect with their audience is that they are too busy running their company to spend time preparing themselves. Don’t let this happen to you. Block off time on your schedule for you and your management team to pull together the most persuasive stories, graphics and financial figures to build a compelling company narrative.
FOCUS ON YOUR AUDIENCE AND ITS NEEDS
Investors are not your customers. They don’t want to know every detail about your technology. They do want to know which market opportunity your management team is chasing and why an investment in your company could deliver an exceptional return. Remind yourself of this while customizing each slide and resist the temptation to re-use your latest sales presentation.
REMEMBER LESS IS MORE
Presenters tend to fill every slide with information too “important” to exclude, often overwhelming their audience in the process. Your slides should reinforce your words, not repeat them. Try using a photo, graphic or chart in place of text where possible. And when you must use bullets, keep them to five or less, no longer than one line and no smaller than 24 pt. font size.
DESIGN YOUR SLIDES WITH DISTINCTION
The purpose of your presentation is to set yourself apart from the competition. Therefore your slide background should reflect your brand, not a default PowerPoint template. Avoid clip art and cheesy stock photos that weaken your positioning. Purchase professional images from iStockPhoto or Getty Images or hire a designer to create custom icons and illustrations.
PRACTICE YOUR DELIVERY
Nothing kills a presentation faster than reading your bullet points like a teleprompter. Practice rehearsing your pitch with a remote until you are comfortable delivering the simplest of slides. Use a video camera instead of looking in the mirror to hear how fast you’re speaking and see what you’re doing with your hands. And never try to include more than your time limit allows.
Your presentation is like a movie trailer. Its purpose is to get the audience excited to see the movie (your demo), but leave them wanting more. Don’t try to say too much.
"Make slides that reinforce your words, not repeat them. Demonstrate, with emotional proof, that what you’re saying is true not just accurate." Seth Godin, Author "Really Bad PowerPoint"