Cybersecurity Marketing Agency

Sell More
Cybersecurity Software & Services

Everclear is the cybersecurity marketing agency with 20+ years of deep cyber expertise to drive qualified leads, close more deals and accelerate revenue growth for early-stage cybersecurity companies.

Cybersecurity Marketing Agency

Reach Security Stakeholders

Get More from your Marketing Budget

Looking for an agency that speaks your language? Taking too long to explain what you do? If you need an outsourced cybersecurity marketing agency to hit the ground running, we're here to help.

everclear-cybersecurity-marketing-agency-threats-icon-blue-v2

We Know the Threats

Our team has experience marketing cybersecurity solutions that address some of the industry's toughest threats: phishing, ransomware, APTs and more.

everclear-cybersecurity-marketing-agency-ciso-icon-blue-v2

We Know the Audience

Our team has developed positioning, messaging and lead gen programs to reach CISOs, Security Directors, SOC Managers, MSSPs and IT influencers.

everclear-cybersecurity-marketing-agency-shield-icon-blue-v2

We Know the Drill

Our team has experience managing marketing, lead generation, PR and analyst relations for private and publicly-traded security companies.

Cybersecurity Expertise

20+ Years of Cybersecurity Industry Expertise

Everclear has deep industry experience developing sales and marketing programs for cybersecurity companies across the entire security stack. There's little-to-no learning curve to bring our team up to speed.

Managed
Detection & Response

Lumifi-Logo

Data Protection,
Backup & Recovery

Assured-Logo

Cloud-Native
Application Security

ShiftLeft-Logo

CISO
Cybersecurity Survey

Venture-Capital-Firm-Logo

Security
Awareness Training

Chemical-Company-Logo

Endpoint
Detection & Response

Fidelis-Logo

Security Orchestration,
Automation & Response

Syncurity-Logo

Insider Threat
Protection

IDentrix-Logo

Threat
Intelligence

SurfWatch-Logo

Physical & Logical
Access Control

RedCloud-Logo

Social Engineering
Protection

Cyveillance-Logo

Endpoint
Security

Lumension-Logo

Application
& Device Control

SecureWave-Logo

Information
Assurance

SecureInfo-Logo

SIEM
& Compliance

e-Security-Logo

Risk
Management

TruSecure-Logo

Cybersecurity Testimonials

Exceeding Customer Expectations

"Scott's dedication to excellence and to providing results for his clients across many strategic and tactical activities has lead me to work with Everclear at four cybersecurity companies over the last 15+ years."

sam-erdheim-headshot

Sam Erdheim
Vice President of Marketing,
Fidelis Cybersecurity


"Everclear operates as a finely-tuned machine, like a modern-day Cecille B. Demille, enabling our company to re-brand and re-launch our entire business in 90 days, accomplished on time and within budget!"

kevin-wine-headshot

Kevin Wine
Vice President of Marketing,
RedCloud Security


"Everclear hit the ground running, creating simple, intuitive graphics as well as a video demo of our highly complex and sophisticated security products, delivering outstanding results on an aggressive schedule."

manoj-srivastava-headshot

Manoj Srivastava
Chief Technology Officer,
Cyveillance


Cybersecurity Marketing Services

Cybersecurity Marketing Capabilities

Everclear helps cybersecurity companies simplify complex value propositions, differentiate from a sea of similar competitors and build a scalable sales and marketing foundation for growth.

everclear-positioning-strategy-icon-blue-v2

Positioning
& Messaging

Sharpen your positioning and go-to-market strategy to differentiate from competitors and resonate with prospects.

flag-icon

Breakthrough
Branding™

Build a breakthrough technology brand that builds momentum, reduces barriers to adoption and drives revenue growth.

everclear-go-to-market-launch-icon-blue-v2-1

Sales Enablement 
& Go-to-Market

Create effective sales enablement tools to shorten the sales cycle, increase pipeline opportunities & close more deals.

everclear-website-design-icon-blue-v2

Website Design & Development

Build a modern, performance-driven website that increases traffic, educates prospects and generates qualified leads.

everclear-content-marketing-icon-blue-v2

Content
Marketing

Create blog articles, eBooks, whitepapers & webinars to generate awareness, drive thought leadership & educate prospects.

funnel-icon

Lead
Generation

Drive qualified leads and increase pipeline opportunities with ongoing content,
e-mail & digital marketing campaigns.

Cybersecurity Customers

Managed
Detection & Response (MDR)

Lumifi-Logo

Drive go-to-market launch for AI-driven cybersecurity software and MDR services provider offering attack simulation and automated remediation software.

Services:

  • Company Naming
  • Branding & Identity
  • Positioning & Messaging
  • Sales & Marketing Materials
  • Website Design & Development
  • Content Editing & Writing
  • HubSpot E-mail Marketing
  • Digital Marketing

Data Protection,
Backup & Recovery

Assured-Logo

Update go-to-market materials for managed backup and recovery provider to tell cyber resilience story to combat ransomware.

assured-website

Services:

  • Brand Imagery
  • Iconography
  • Marketing Collateral
  • Process Graphic
  • Presentation Slides
  • Website Refinements
  • HubSpot Sales Onboarding
  • HubSpot Dashboard Reporting:
    (ARR, MRR, TCV, Net Revenue)

Cloud-Native
Application Security

ShiftLeft-Logo

Conducted positioning & messaging engagement for static application security provider raising Series C.

Everclear-ShiftLeft-Positioning-Messaging-v2

Services:

  • Positioning & Messaging Workshop
  • Competitive Market Analysis
  • Customer & Stakeholder Interviews
  • Differentiators
  • Positioning Strategy
  • Messaging Matrix
  • Ideal Customer Profiles
  • Buyer Personas
  • Re-write Website Content

CISO Cybersecurity Survey

Venture-Capital-Firm-Logo

Conducted annual cybersecurity survey of Chief Information Security Officers (CISOs) for Silicon Valley venture capital firm.

Everclear-CISO-Cybersecurity-Survey

Services:

  • Survey Planning
  • Survey Questionnaire
  • Survey Coding
  • Data Collection / Fieldwork
  • Data Analysis
  • Report Planning
  • Report Outline
  • Report Writing
  • Report Design

Security
Awareness Training

Chemical-Company-Logo

Hired by CISO of $1B chemical manufacturer to develop security awareness program for 4,000+ employees worldwide.

Security-Awareness-Poster

Services:

  • Positioning & Messaging
  • Strategic Communications Planning
  • CISO C-Suite Presentations
  • Content Writing and Editing
  • Campaign Logo and Identity
  • Tri-Fold Brochures
  • Security Awareness Posters
  • Process Graphic Illustrations
  • Static TV Spot Content

Endpoint
Detection and Response (EDR)

Fidelis-Logo

Produced a series of explainer videos and product demos for Fidelis' platform, network, endpoint and deception security.

Fidelis-Elevate-Explainer-Video-Thumbnail

Services:

  • Product Explainer Videos
  • Software Demo Videos
  • Product Messaging
  • Competitive Differentiation
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Security Orchestration,
Automation and Response (SOAR)

Syncurity-Logo

Provided sales enablement and marketing support for the VP of Sales to drive demand, pipeline and revenue, prior to acquisition by Swimlane.

Syncurity-Alert-Overload-eBook

Services:

  • Positioning & Messaging Strategy
  • Investor & Customer Presentations
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & Content
  • Blogs & Press Releases
  • Content Marketing
  • Lead Generation
  • HubSpot E-mail Marketing
  • Trade Show Presence

Insider
Threat Protection

IDentrix-Logo

Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns.

IDentrix-eBook-1

Services:

  • Positioning & Messaging
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & WordPress Support
  • Trade Show Presence
  • Process Graphic Illustrations
  • Content Marketing
  • Lead Generation
  • Google Ads Campaigns
  • HubSpot Implementation

Threat Intelligence

SurfWatch-Logo

Re-positioned and re-branded threat intelligence company, after raising $3.5 Million in Series A funding.

Services:

  • Positioning Strategy
  • Branding & Identity
  • Corporate Logo & Tagline
  • Process Graphic Illustrations
  • Marketing Collateral
  • Sales Presentations
  • Trade Show Presence
  • Responsive Website Design
  • Content Marketing
  • E-mail & Landing Pages
  • Explainer Videos

Access Control

RedCloud-Logo

Re-branded security startup into the industry's fastest-growing, physical access control provider, after raising $3.4 Million in funding.

Services:

  • Positioning & Messaging
  • Branding & Identity
  • PR & Marketing Strategy
  • Web & Mobile Software UI/UX
  • Web Design & Development
  • Sales Presentations
  • Trade Show Presence
  • Explainer Videos
  • SalesForce & Marketo
  • E-mail & Landing Pages
  • Content Marketing
  • Lead Generation

Social Engineering
Protection

Cyveillance-Logo

Supported product launch for cybersecurity hardware appliance through product demos and process graphic illustrations.

cyveillance-sepa-process-graphic-after-2

Services:

  • Hardware Product Demo
  • Product Positioning & Messaging
  • Solution Process Graphics
  • Illustration & Design
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Endpoint Security

Lumension-Logo

Produced a series of product demo videos to support demand generation efforts and drive software trial downloads.

Lumension-Product-Demo-Video

Services:

  • Software Product Demos
  • Lead Generation Support
  • Platform & Product Launch
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Illustration & Design
  • On-Hold Customer Phone Messaging

Application
& Device Control

SecureWave-Logo

Re-positioned and re-branded cybersecurity software provider as the market leader in endpoint security solutions.

SecureWave-Process-Graphic

Services:

  • Re-branding & Messaging
  • Brochures
  • Marketing Collateral
  • Sales Presentations
  • Trade Show Presence
  • Video Animation
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

Information Assurance,
Governance & Compliance

SecureInfo-Logo

Re-branded cyber security company and developed sales enablement materials in support of CMO's go-to-market strategy.

SecureInfo-Solutions-Graphic

Services:

  • Positioning & Re-branding
  • Corporate & Product Logos
  • Sales Enablement Materials
  • Web Design & Development
  • Event Marketing Support
  • Solutions Graphics
  • E-mail Marketing

Security Information
& Event Management (SIEM)

e-Security-Logo

Re-branded SIEM provider in support of VP of Marketing's re-positioning strategy, which led to acquisition by Novell.

e-security-10x20-tradeshow-booth-alt-1

Services:

  • Brand Development
  • Brochures & Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Trade Show Presence
  • Banner Ads
  • E-mail Marketing

Risk Management

TruSecure-Logo

Re-branded information security services provider into security software product provider after series of M&A transactions.

TruSecure-Software-CD-Packaging

Services:

  • Brand Development
  • Brochures & Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Software Product Demos
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

Your Cybersecurity Marketing Partner

Looking for a
Marketing Agency with
Cybersecurity Experience?

The Choice is Everclear

"Everclear was chosen to support my global security awareness program because of their deep understanding of the cybersecurity threat landscape."

stephen-davis-headshot

Stephen Davis
Chief Information Security Officer,
Grace


"Everclear has a keen sense of the cybersecurity market and how to tease out the unique value and differentiation of a service or solution."

tom-young-headshot

Tom Young
EVP Worldwide Sales,
Syncurity (Acquired by Swimlane)


Let's Talk

Cybersecurity Marketing Insights

Cybersecurity marketing insights for growing cybersecurity software, hardware and services companies.