B2B Marketing & Branding Services for Venture-Backed Enterprise Technology Companies » Maryland, DC, Virginia

BREAKTHROUGH BRANDING™

Our Breakthrough Branding™ engagement consists of an initial diagnostic that is structured to discover customer perceptions, identify barriers to product adoption and develop a focused positioning, messaging and marketing strategy.

Timeline

45
days

Branding and Marketing Audit
Competitive Market Analysis
Customer and Stakeholder Interviews
On-site Brand Strategy Workshop
Positioning Strategy and Messaging Platform
90-Day Marketing Playbook Strategy

BRANDING, MARKETING & EXECUTION

These follow-up engagements are customized to fit the unique needs of each company and is focused on executing the marketing strategy developed and approved during Phase 1 to launch a new brand that resonates with customers, prospects and partners.

Timeline

90
days

Corporate and Product Identity
Company, Product and Platform Naming
Marketing Collateral and Sales Presentations
Web site Design and Development
Digital Marketing and Advertising
Video Animation and Production
Tradeshow Presence

CONTENT MARKETING & LEAD GENERATION

These engagements are focused on building a content marketing and lead generation engine upon a marketing automation platform that serves as the foundation for a scalable and efficient sales and marketing organization to drive revenue.

Timeline

180
days

Sales and Marketing Alignment
CRM and Lead Management Workflow
Database Quality and Segmentation
Marketing Automation Configuration
Lead Generation, Scoring and Nurturing
Content Marketing Strategy and Execution
Marketing ROI Metrics and Analytics
Marketing Operations Support

ONGOING MARKETING OPERATIONS SUPPORT

After the foundation has been established, this ongoing engagement focuses on driving pipeline opportunities, along with metrics to analyze, optimize and provide board-level transparency on the impact of marketing on revenue growth.

Timeline

360
days

Content Marketing Strategy and Execution
Lead Qualification and Nurturing Workflows
Marketing Automation Campaign Creation
Digital Marketing and Distribution
Marketing Operations Support
Monthly and Quarterly Metrics

SERVICES

Phase One

Phase Two

Phase Three

Phase Four

BREAKTHROUGH BRANDING™

BRANDING, MARKETING & EXECUTION

CONTENT MARKETING & LEAD GENERATION

ONGOING MARKETING OPERATIONS SUPPORT

READY TO INVEST
IN THE NEXT STAGE OF GROWTH?

SERVICES

Phase One

Phase Two

Phase Three

Phase Four

BREAKTHROUGH BRANDING™

BRANDING, MARKETING & EXECUTION

CONTENT MARKETING & LEAD GENERATION

ONGOING MARKETING OPERATIONS SUPPORT

READY TO INVEST IN THE NEXT STAGE OF GROWTH?

READY TO INVEST
IN THE NEXT STAGE OF GROWTH?