B2B Marketing Services

Build a
Scalable Foundation for Growth

Everclear specializes in helping early-stage, B2B technology companies build a solid, effective, scalable marketing foundation after raising capital or when they are ready to invest in sales and marketing to grow and scale the business.

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Breakthrough Branding™

Our signature service is a three-phase engagement that focuses on refining a company's positioning and messaging, building a breakthrough B2B technology brand and executing a high-growth, go-to-market strategy to position your company for accelerated growth and a successful exit.

Phase 1:
Create Roadmap

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45 Days


Phase 2:
Launch Brand

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90 Days


Phase 3:
Generate Leads

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180 Days



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Phase 1:
Create Roadmap

The first phase of our engagement begins with in-depth market research to help your company simplify complex value propositions, differentiate from competitors and align your messaging with customer priorities to increase the effectiveness of every marketing investment that follows.

45
days

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Positioning & Messaging

Sharpen your positioning, messaging & go-to-market strategy to build a scalable foundation for growth.

  • Branding & Marketing Audit
  • Customer & Stakeholder Interviews
  • Competitive Market Analysis
  • Go-to-Market Strategy Playbook
  • Positioning & Messaging Strategy

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Phase 2:
Launch Brand

A combination of these services are delivered as part of the go-to-market launch based on the Branding & Marketing Audit, Competitive Market Analysis and Go-to-Market Playbook Strategy.

90
days

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Branding & Identity

Build a breakthrough technology brand that builds momentum, reduces barriers to adoption and drives revenue growth.

  • Company & Product Naming
  • Taglines & Trademarks
  • Logos & Brand Identity
  • Brand Imagery & Color Palette
  • Corporate Style Guide
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Illustrations

Transform whiteboard sketches, Visio diagrams & PowerPoint graphics into illustrations that help sell more software.

  • Process Graphics
  • Proposal Graphics
  • System Architecture Diagrams
  • Icons & Illustrations
  • Infographics
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Sales & Marketing Materials

Create effective sales enablement tools to shorten sales cycles, increase pipeline opportunities & close more deals.

  • Brochures & Datasheets
  • Sales Presentations
  • Product Demo Scripts
  • Customer Case Studies
  • E-mail Outreach Sequences
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Website Design & Development

Build a modern, performance-driven website that increases traffic, educates prospects and generates qualified leads.

  • Information Architecture
  • SEO Audit & Keyword Research
  • Content Editing & Writing
  • Website Design & Wireframes
  • Website Development & Launch
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Video Marketing & Production

Explain the value of your software, educate prospects and accelerate sales with concise explainer videos & demos.

  • Explainer Videos
  • Product & Demo Videos
  • Customer Case Study Videos
  • Animation & Motion Graphics
  • Live Action Videos
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Trade Show & Event Presence

Stand out from the competition at tech industry events with trade show booths and materials that command attention.

  • Event Marketing Strategy
  • Trade Show Booth Design
  • Banner Stand Design & Signage
  • Exhibitor Ads & Booth Videos
  • T-Shirts, Promos & Giveaways

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Phase 3:
Generate Leads

After the right foundation is in place, these services are focused on building a repeatable, scalable sales & marketing engine to generate qualified leads, increase pipeline opportunities and accelerate revenue growth.

180
days

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HubSpot Setup & Onboarding

Implement HubSpot to provide board-level transparency on the impact of marketing on revenue growth.

  • HubSpot Marketing, Sales, CRM Setup
  • CRM Migration & Data Quality
  • Lead Lifecycle Stage Criteria
  • E-mail & Lead Nurturing Workflows
  • MQL, Pipeline & Revenue Reports
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Content Marketing

Provide content strategy, writing, editing and design to generate awareness, drive thought leadership & educate prospects.

  • Content Marketing Calendar
  • Blog Posts & By-line Articles
  • eBooks & Whitepapers
  • Case Studies & Surveys
  • Infographics & ROI Calculators
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Lead Generation

Drive qualified leads & increase pipeline opportunities with ongoing content,
e-mail & digital marketing campaigns.

  • Google Ads & LinkedIn Ads Audit
  • E-mail & Digital Marketing
  • Paid Search, Social & Remarketing
  • Conversion Rate Optimization
  • Landing Page & Campaign Reporting
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Monthly Marketing Support

Outsource marketing to our team of B2B marketing experts for ongoing marketing support on a monthly retainer basis.

  • Marketing Strategy & Execution
  • Marketing & Graphic Design Support
  • Website & E-mail Marketing Support
  • PR & Media Relations Support
  • Board Meeting Marketing Reports

Ready to Invest
in the Next Stage of Growth?

The Choice is Everclear