Transforming a physical security start-up into the industry's fastest-growing provider of cloud-based, building access control, after raising $3.4 Million in funding
Everclear re-positioned a physical access control startup, establishing a revolutionary new company brand to address market opportunity and aligned its messaging with the advantages of cloud- and web-based technology.
"Everclear enabled us to grow at a very rapid pace, building an engine of lead generation and ongoing momentum that enhanced the exit value of our recent acquisition."
Former CEO, RedCloud Security
The name RedCloud was born after our customer and stakeholder interviews revealed that the name PlaSec was a liability instead of an asset.
Everclear re-designed the user interface, navigation and iconography for RedCloud's web-based physical access control system, along with the network appliances.
Everclear prioritized, simplifed and refined the PlaSec value proposition into clear and concise messaging for RedCloud to differentiate from legacy competitors.
Our Marketing and communication audit revealed that an IT-based value proposition was being delivered to security directors instead of targeting IT directors.
The new RedCloud web site was re-written, re-designed and re-built to fully educate prospects during the early research stages of the buying cycle.
Everclear developed a comprehensive lead generation, scoring and nurturing program to allow sales to focus on qualified prospects and connect marketing activities to pipeline opportunities.
The RedCloud brand was launched at the industry’s largest trade show, with a new 20’ x 20’ booth and four product demo stations.