Before
PlaSec Logo
After
RedCloud

Everclear re-positioned a physical access control startup, establishing a revolutionary new company brand to address market opportunity and aligned its messaging with the advantages of cloud- and web-based technology.

100% CAGR
since 2010

Results

  • Achieved Clear Leadership Position in Fastest Growing Market Segment
  • Delivered Record Revenue Growth, More than Doubling Sales for 3 Consecutive Years
  • Acquired by Avigilon

"Everclear enabled us to grow at a very rapid pace, building an engine of lead generation and ongoing momentum that enhanced the exit value of our recent acquisition."

David Basil,
Former CEO, RedCloud Security

David Basil

Positioning

The name RedCloud was born after our customer and stakeholder interviews revealed that the name PlaSec was a liability instead of an asset.

 
RedCloud Corporate Video
RedCloud Corporate Video
RedCloud Corporate Video
RedCloud Corporate Video

Customer Experience

Everclear re-designed the user interface, navigation and iconography for RedCloud's web-based physical access control system, along with the network appliances.

Before
PlaSec Software Login
After
RedCloud Software Login
Before
PlaSec Software Interface
After
RedCloud Software Interface

Before
PlaSec Network Appliance
After
RedCloud Network Appliance

RedCloud Express Logo
RedCloud Enterprise Logo
RedCloud Virtual Logo

RedCloud iPad Interface

Messaging

Everclear prioritized, simplifed and refined the PlaSec value proposition into clear and concise messaging for RedCloud to differentiate from legacy competitors.

Before
PlaSec Ad
PlaSec Ad
After
New Brochure 1
New Brochure 2

Sales Enablement

Our Marketing and communication audit revealed that an IT-based value proposition was being delivered to security directors instead of targeting IT directors.

Before
PlaSec Product Datasheets
After
RedCloud Product Datasheets

RedCloud Brochure
RedCloud Brochure Inside

Before
PlaSec Sales Presentation
After
RedCloud Sales Presentation
 
RedCloud Product Video
RedCloud Product Video
RedCloud Product Video
RedCloud Product Video
RedCloud System Architecture

Website Presence

The new RedCloud web site was re-written, re-designed and re-built to fully educate prospects during the early research stages of the buying cycle.

Before
PlaSec Website Before
After
RedCloud Website After
RedCloud Website Product Page

Marketing Automation

Everclear developed a comprehensive lead generation, scoring and nurturing program to allow sales to focus on qualified prospects and connect marketing activities to pipeline opportunities.

RedCloud Landing Page
RedCloud Whitepaper
RedCloud Whitepaper

RedCloud Banner Ad
RedCloud Banner Ad
RedCloud Banner Ad
RedCloud Whitepaper Banner Ad
RedCloud RMR Banner Ad
RedCloud Banner Ad

Before
PlaSec E-mail Marketing
After
RedCloud E-mail Marketing

RedCloud Metrics
RedCloud Metrics

Trade Show Presence

The RedCloud brand was launched at the industry’s largest trade show, with a new 20’ x 20’ booth and four product demo stations.

Before
PlaSec Tradeshow Booth
After
RedCloud 20' x 20' Tradeshow Booth

RedCloud Tradeshow Booth Panels
RedCloud Tradeshow Booth Photos

RedCloud Tradeshow Booth Panels
RedCloud Tradeshow Booth Tabletop Graphics

RedCloud 10' x 10' Tradeshow Booth

RedCloud RMR Banner

RedCloud Banner Stand
RedCloud RMR Banner Stand


RedCloud T-Shirts
RedCloud Babydoll T-Shirts

RedCloud USB Flash Drives
RedCloud USB Flash Drives Bottle Opener

Portfolio

Re-positioning a geospatial industry innovator

terrago

TerraGo

Launching a new cybersecurity start-up

SurfWatch

SurfWatch

Re-branding a physical security start-up

RedCloud

RedCloud

Transforming a predictive analytics software provider

Metron Aviation

Metron Aviation

Creating the world leader in next-generation surveillance

Era

Era