Re-positioning and re-branding a geospatial industry innovator and launching an enterprise mobile data collection solution after a $5.5 Million round of growth capital
"Everclear has been a core part of our agile marketing team, allowing my team and I to execute a number of mission-critical product launches and digital marketing campaigns at an exceptionally high level. The Everclear team has helped us transform our sales and marketing infrastructure from low-volume, manual sales to a high-volume, highly automated sales process with a level of transparency that makes it easier for me to optimize our ongoing marketing investments."
Mike Gundling, Chief Marketing Officer, TerraGo
Everclear most recently supported the global product launch and marketing strategy for a new mobile enterprise data collection solution, including an explainer video, process graphic, infographic and other content marketing efforts.
TerraGo's web presence was re-built from the ground up as a responsive, mobile-friendly, digital experience, with a re-organized information architecture, re-designed user interface and re-developed online store.
Everclear designed, developed and deployed a responsive, mobile-friendly online store, shopping cart and e-commerce payment system with custom licensing integration to allow TerraGo customers to purchase additional software licenses.
Everclear outlined, wrote, edited, illustrated and designed a series of industry-focused eBooks and other types of content for TerraGo to drive demand generation, optimize ongoing PPC campaigns and increase top-of-funnel conversions.
Everclear designed and developed responsive, mobile-friendly landing pages and e-mail templates within the Pardot marketing automation system to allow TerraGo to quickly create agile marketing campaigns and lead nurturing programs.
Everclear re-wrote, re-designed and re-created more than a dozen product datasheets, customer case studies and PowerPoint slides to prioritize customer benefits over product features.
Everclear researched and refined TerraGo's overall messaging and value proposition based on interviews with dozens of executives, customers and industry stakeholders during the initial phase of engagement.