Before
Metron Aviation Logo Old
After
Metron Aviation Logo

Everclear re-positioned a predictive analytics software provider and services company to prime major Federal contract opportunities and launched commercial software product brand to capture global markets.

$17M to $43M
in 2 years

Results

  • Awarded Largest Small Business Contract in FAA History (>$1B)
  • Closed Major Commercial Deals in India, South Africa and Australia
  • Acquired by Airbus

"Everclear is much more than a marketing agency, but a strategic partner that has proven to be among our best investments for several of my most successful companies."

David A. Ellison,
Former CEO, Metron Aviation
Chairman, Board of Directors, TerraGo

David A. Ellison

POSITIONING

Everclear was engaged to re-position a science and mathematics "think-tank" that had an impressive performance track record for the FAA as a progressive catalyst for change within the global aviation industry.

 
Metron Aviation Corporate Video
Metron Aviation Corporate Video
Metron Aviation Corporate Video
Metron Aviation Corporate Video

MESSAGING

Everclear developed an ROI-based messaging platform to translate the value of Metron's air traffic flow management software into clear, quantifiable economic benefits.

Metron Aviation Ad
Metron Aviation Banner Ad
Metron Aviation Banner AdMetron Aviation Ad

SALES ENABLEMENT

Everclear developed a series of sales tools that demonstrated how Metron Aviation's software balances the available capacity with air traffic demand to optimize the flow of air traffic throughout the national airspace.

Before
Metron Aviation Product Datasheets
After
Metron Aviation Product Datasheets

Metron Aviation Brochure
Metron Aviation Brochure

Metron Aviation Reference Guide
Metron Aviation Brochure

Before
Metron Aviation Sales Presentation Before
After
Metron Aviation Sales Presentation

Metron Aviation Solution Graphic
Metron Aviation Workflow Graphic
Metron Aviation Solution Graphic
Metron Aviation Workflow Graphic

VIDEO ASSETS

Everclear developed a series of videos to showcase Metron Aviation's products, services and customer case studies to provide credibility and influence support for securing the FAA's SE-2020 contract.

 
Metron Aviation ATNS Case Study Video
Metron Aviation ATNS Case Study Video
Metron Aviation ATNS Case Study Video
Metron Aviation ATNS Case Study Video

 
Metron Aviation SE-2020 Video
Metron Aviation SE-2020 Video
Metron Aviation SE-2020 Video
Metron Aviation SE-2020 Video

 
Metron Harmony Video
Metron Harmony Video
Metron Harmony Video
Metron Aviation Harmony Video

WEB PRESENCE

Metron Aviation's web presence was re-organized, re-designed and re-built to create separate areas for product, solution and services content and better communicate its deep areas of expertise.

Before
Metron Aviation Website Before
After
Metron Aviation Website After

TRADESHOW PRESENCE

Everclear launched the new Metron Aviation brand at the ATCA Conference in Washington, DC to an overwhelmingly positive response from the aviation industry.

Metron Aviation 30' x 30' Tradeshow Booth

Metron Aviation 20' x 30' Tradeshow Booth

Metron Aviation Tradeshow Booth Panels
Metron Aviation Tradeshow Booth Panel Graphics
Metron Aviation Tradeshow Booth Panel Graphics

Before
After

Metron Aviation T-Shirts
Metron Aviation USB Flash Drives

Metron Aviation USB Flash Drive Interface
Metron Aviation USB Flash Drives

PRODUCT EXPERIENCE

Everclear re-designed the software login, header graphics and product packaging to provide a more professional user experience for customers and prospects.

Before
Metron Aviation Software Login
After
Metron Aviation Software Login

Metron Aviation Software Case
Metron Aviation Software Label

Portfolio

Re-positioning a geospatial industry innovator

terrago

TerraGo

Launching a new cybersecurity start-up

SurfWatch

SurfWatch

Re-branding a physical security start-up

RedCloud

RedCloud

Transforming a predictive analytics software provider

Metron Aviation

Metron Aviation

Creating the world leader in next-generation surveillance

Era

Era