B2B Branding Case Study: Metron Aviation

Transforming a predictive analytics software provider into the global leader in air traffic flow management

Before

After

Everclear re-positioned a predictive analytics software provider and services company to prime major Federal contract opportunities and launched commercial software product brand to capture global markets.

$17M to $43M
in 2 years

Results

Awarded Largest Small Business Contract in FAA History (>$1B)
Closed Major Commercial Deals in India, South Africa and Australia
Acquired by Airbus

"Everclear is much more than a marketing agency, but a strategic partner that has proven to be among our best investments for several of my most successful companies."

David A. Ellison,
Former CEO, Metron Aviation

Positioning

Everclear was engaged to re-position a science and mathematics "think-tank" that had an impressive performance track record for the FAA as a progressive catalyst for change within the global aviation industry.

Messaging

Everclear developed an ROI-based messaging platform to translate the value of Metron's air traffic flow management software into clear, quantifiable economic benefits.

Sales Enablement

Everclear developed a series of sales tools that demonstrated how Metron Aviation's software balances the available capacity with air traffic demand to optimize the flow of air traffic throughout the national airspace.

Before

After

Before

After

Video Marketing

Everclear developed a series of videos to showcase Metron Aviation's products, services and customer case studies to provide credibility and influence support for securing the FAA's SE-2020 contract.

Website Presence

Metron Aviation's web presence was re-organized, re-designed and re-built to create separate areas for product, solution and services content and better communicate its deep areas of expertise.

Before

After

Trade Show Presence

Everclear launched the new Metron Aviation brand at the ATCA Conference in Washington, DC to an overwhelmingly positive response from the aviation industry.

Metron Aviation 30' x 30' Tradeshow Booth

Metron Aviation 20' x 30' Tradeshow Booth

Metron Aviation Tradeshow Booth Panel Graphics

Before

After

Metron Aviation USB Flash Drive Interface

Product Experience

Everclear re-designed the software login, header graphics and product packaging to provide a more professional user experience for customers and prospects.