B2B Branding Case Study: Era

Positioning a manufacturer of antenna-based aircraft tracking solutions as the world leader in next-generation surveillance

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After

Everclear led a global re-branding effort aligned with an aggressive M&A growth strategy and launched disruptive product and industry campaigns to displace legacy, incumbent technology.

$1M to $45M
in 2 years

Results

Attained Clear Leadership Position in Target Markets
Global Campaigns Delivered $100's of Million in New Sales Pipeline
Acquired by SRA

"Everclear has delivered uniformly excellent results for five of my portfolio companies, adding real market value and creating significant pipeline opportunities."

Jonathan Perl,
General Partner, Boulder Ventures
Investor & Board Member, Era Corporation

Positioning

Everclear was engaged by Rannoch Corporation to re-position the company as Era Corporation shortly after its acquisition of a Czech-based provider of next-generation surveillance technology.

Messaging

Everclear developed a bold new “Beyond Radar” messaging and positioning for Era Corporation that introduced the world to “a new era in surveillance.”

Sales Enablement

Everclear developed a series of sales tools that demonstrated the coverage, accuracy, safety, performance and affordability benefits of multilateration and ADS-B technologies over legacy radar-based surveillance.

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Website Presence

Era's web presence was re-organized, re-designed and re-built to create separate areas for product, solution and services content and better communicate its deep areas of expertise.

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After

Trade Show Presence

Everclear launched the new Era brand at ATC Maastricht Conference in Amsterdam, the Netherlands and generated $100's of millions in pipeline opportunities.

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After

Video Marketing

Everclear developed a series of videos to showcase Era's customer case studies, multilateration technology and industry solutions for use online, in sales meetings and at trade shows.