Before
Rannoch
After
Era

Everclear led a global re-branding effort aligned with an aggressive M&A growth strategy and launched disruptive product and industry campaigns to displace legacy, incumbent technology.

$1M to $45M
in 2 years

Results

  • Attained Clear Leadership Position in Target Markets
  • Global Campaigns Delivered $100's of Million in New Sales Pipeline
  • Acquired by SRA

"Everclear has delivered uniformly excellent results for five of my portfolio companies, adding real market value and creating significant pipeline opportunities."

Jonathan Perl,
General Partner, Boulder Ventures
Investor & Board Member, Era Corporation

Jonathan Perl

POSITIONING

Everclear was engaged by Rannoch Corporation to re-position the company as Era Corporation shortly after its acquisition of a Czech-based provider of next-generation surveillance technology.

 
Era Corporate Video
Era Corporate Video
Era Corporate Video
Era Corporate Video

MESSAGING

Everclear developed a bold new “Beyond Radar” messaging and positioning for Era Corporation that introduced the world to “a new era in surveillance.”

Era Ad
Era Ad
Era Ad
Era Banner Ad
Era Banner Ad Era Banner Ad

SALES ENABLEMENT

Everclear developed a series of sales tools that demonstrated the coverage, accuracy, safety, performance and affordability benefits of multilateration and ADS-B technologies over legacy radar-based surveillance.

Before
Rannoch Brochure
After
Era Brochure
Before
Rannoch Product Datasheets
After
Era Product Datasheets

Before
Rannoch Folder
After
Era Folder

Before
Rannoch Sales Presentation Before
After
Era Sales Presentation

Era AirScene Solutions Graphic
Era Symphony Graphic

Multilateration Reference Guide
Multilateration Web site

Multilateration Graphic
Multilateration Graphic

WEB PRESENCE

Era's web presence was re-organized, re-designed and re-built to create separate areas for product, solution and services content and better communicate its deep areas of expertise.

Before
Era Website Before
After
Era Website After

Era E-mail Marketing

TRADESHOW PRESENCE

Everclear launched the new Era brand at ATC Maastricht Conference in Amsterdam, the Netherlands and generated $100's of millions in pipeline opportunities.

Before
Rannoch 10' x 10' Tradeshow Booth

After
Era 10' x 20' Tradeshow Booth
Era 10' x 20' Tradeshow Booth
Era 30' x 30' Tradeshow Booth

Era Tradeshow Booth
Era Tabletop Graphics

Era Tradeshow Booth Panels
Era Tradeshow Booth Panel Graphics

Business Card
Era Desktop Wallpaper

Era USB Flash Drive Interface
Era USB Flash Drives

VIDEO ASSETS

Everclear developed a series of videos to showcase Era's customer case studies, multilateration technology and industry solutions for use online, in sales meetings and at trade shows.

 
Era Case Study Video
Era Case Study Video
Era Case Study Video
Era Case Study Video

 

 

 

 

 

Portfolio

Re-positioning a geospatial industry innovator

terrago

TerraGo

Launching a new cybersecurity start-up

SurfWatch

SurfWatch

Re-branding a physical security start-up

RedCloud

RedCloud

Transforming a predictive analytics software provider

Metron Aviation

Metron Aviation

Creating the world leader in next-generation surveillance

Era

Era