Positioning a manufacturer of antenna-based aircraft tracking solutions as the world leader in next-generation surveillance
Everclear led a global re-branding effort aligned with an aggressive M&A growth strategy and launched disruptive product and industry campaigns to displace legacy, incumbent technology.
"Everclear has delivered uniformly excellent results for five of my portfolio companies, adding real market value and creating significant pipeline opportunities."
Everclear was engaged by Rannoch Corporation to re-position the company as Era Corporation shortly after its acquisition of a Czech-based provider of next-generation surveillance technology.
Everclear developed a bold new “Beyond Radar” messaging and positioning for Era Corporation that introduced the world to “a new era in surveillance.”
Everclear developed a series of sales tools that demonstrated the coverage, accuracy, safety, performance and affordability benefits of multilateration and ADS-B technologies over legacy radar-based surveillance.
Era's web presence was re-organized, re-designed and re-built to create separate areas for product, solution and services content and better communicate its deep areas of expertise.
Everclear launched the new Era brand at ATC Maastricht Conference in Amsterdam, the Netherlands and generated $100's of millions in pipeline opportunities.
Everclear developed a series of videos to showcase Era's customer case studies, multilateration technology and industry solutions for use online, in sales meetings and at trade shows.