Launching a new cybersecurity brand to commercialize cyber risk intelligence and re-positioning the HackSurfer brand as an online community, after a $3.5 Million Series A round of funding
"Everclear was the first team I turned to when our Series A funding was being finalized. We had less than 90 days to build a new cybersecurity brand from scratch and I needed a team with deep expertise in the security space, an understanding of our core security buyer and a track record of executing consistently at a high level. Not only were they able to deliver our initial phase of deliverables in an impressively short period of time, but they were also able to structure the engagement in such a way that we could implement elements of their strategy work internally to reduce costs and save budget."
Sam Erdheim, VP of Marketing and Communications, SurfWatch Labs
Everclear was engaged by SurfWatch to create a bold, edgy Explainer Video to differentiate the company from other threat intelligence cybersecurity providers and to support its ongoing lead generation efforts.
Everclear was engaged by Hacksurfer to build a new commercial "umbrella" brand for SurfWatch, a parent company that could productize its proprietary cyber risk intelligence solutions, including a new brand architecture, identity and tagline.
Everclear designed a series of first impression materials for the sales team to have conversations with customers, prospects and partners, including a corporate overview, product datasheets, sales presentations and process graphics.
Everclear designed a responsive, mobile-friendly web presence for SurfWatch that incorporated strong brand imagery and custom product illustrations for the internal product and engineering team to implement on the Squarespace CMS.
Everclear designed, developed and implemented responsive, mobile-friendly landing page and e-mail templates within the Pardot marketing automation system to support SurfWatch's demand generation and lead nurturing efforts.
Everclear designed a simple initial tradeshow presence for SurfWatch to participate in a series of cybersecurity events, with a collapsible banner stand and a branded table skirt.