Before
Hacksurfer Logo Old
After
SurfWatch Logo

"Everclear was the first team I turned to when our Series A funding was being finalized. We had less than 90 days to build a new cybersecurity brand from scratch and I needed a team with deep expertise in the security space, an understanding of our core security buyer and a track record of executing consistently at a high level. Not only were they able to deliver our initial phase of deliverables in an impressively short period of time, but they were also able to structure the engagement in such a way that we could implement elements of their strategy work internally to reduce costs and save budget."

Sam Erdheim, VP of Marketing and Communications, SurfWatch Labs

Positioning & Messaging

Everclear was engaged by SurfWatch to create a bold, edgy Explainer Video to differentiate the company from other threat intelligence cybersecurity providers and to support its ongoing lead generation efforts.

 
SurfWatch Cybersecurity Explainer Video
SurfWatch Cybersecurity Explainer Video
SurfWatch Cybersecurity Explainer Video
surfwatch-explainer-video-5

Brand Image & Identity

Everclear was engaged by Hacksurfer to build a new commercial "umbrella" brand for SurfWatch, a parent company that could productize its proprietary cyber risk intelligence solutions, including a new brand architecture, identity and tagline.

SurfWatch Analytics Logo
SurfWatch Risk Monitor Logo
SurfWatch Market Logo
SurfWatch Analytics Shield
SurfWatch Risk Monitor Shield
SurfWatch Market Shield

Sales Enablement

Everclear designed a series of first impression materials for the sales team to have conversations with customers, prospects and partners, including a corporate overview, product datasheets, sales presentations and process graphics.

SurfWatch Corporate Overview
SurfWatch Product Datasheets

Before
SurfWatch Sales Presentation Before
SurfWatch Sales Presentation Before
SurfWatch Sales Presentation Before
SurfWatch Sales Presentation Before
After
SurfWatch Presentation
SurfWatch Presentation
SurfWatch Presentation
SurfWatch Presentation

Before
Hacksurfer Process Graphic
After
SurfWatch Process Graphic

SurfWatch Analytics Process Graphic

Web Presence

Everclear designed a responsive, mobile-friendly web presence for SurfWatch that incorporated strong brand imagery and custom product illustrations for the internal product and engineering team to implement on the Squarespace CMS.

Before
Hacksurfer Website Before
After
SurfWatch Website Wireframe
SurfWatch Website

Demand Generation

Everclear designed, developed and implemented responsive, mobile-friendly landing page and e-mail templates within the Pardot marketing automation system to support SurfWatch's demand generation and lead nurturing efforts.

SurfWatch Landing Page
SurfWatch E-mail Marketing

Trade Show Presence

Everclear designed a simple initial tradeshow presence for SurfWatch to participate in a series of cybersecurity events, with a collapsible banner stand and a branded table skirt.

SurfWatch Banner Stand
SurfWatch Table Skirt

SurfWatch Table Throw


SurfWatch Polo Shirts
SurfWatch Polo Shirts
SurfWatch Men's T-Shirts
SurfWatch Women's T-Shirts

Portfolio

Re-positioning a geospatial industry innovator

terrago

TerraGo

Launching a new cybersecurity start-up

SurfWatch

SurfWatch

Re-branding a physical security start-up

RedCloud

RedCloud

Transforming a predictive analytics software provider

Metron Aviation

Metron Aviation

Creating the world leader in next-generation surveillance

Era

Era