Everclear is the cybersecurity marketing agency with 20 years of industry experience leading Breakthrough Branding™ and lead generation efforts for early-stage cybersecurity companies.
Everclear has worked with cybersecurity companies to address some of the industry's toughest challenges: phishing, malware, DDoS, zero-day attacks and more.
Everclear has developed positioning, messaging and lead gen programs to reach security stakeholders: CISOs, Security Directors, SOC Managers, MSSPs and IT influencers.
The Everclear team has internal operations experience managing marketing, demand generation, PR and analyst relations for private and publicly-traded security companies.
Everclear has deep industry experience developing sales and marketing programs for cybersecurity companies across the entire security stack. There's little-to-no learning curve to bring our team up to speed.
Everclear helps cybersecurity companies simplify complex value propositions, differentiate from a sea of similar competitors and build a scalable sales and marketing foundation for growth.
"Everclear operates as a finely-tuned machine, like a modern-day Cecille B. Demille, enabling our company to re-brand and re-launch our entire business in 90 days, accomplished on time and within budget!"
Vice President of Marketing,
"Everclear hit the ground running, creating simple, intuitive graphics as well as a video demo of our highly complex and sophisticated security products, delivering outstanding results on an aggressive schedule."
Chief Technology Officer,
"Scott's dedication to excellence and to providing results for his clients across many strategic and tactical activities has lead me to work with Everclear at four cybersecurity companies over the last 15 years."
Vice President of Marketing,
Hired by CISO of $1B chemical manufacturer to develop security awareness program for 4,000+ employees worldwide
Produced a series of explainer videos for the Fidelis Elevate platform, including software demos for network, endpoint and deception security.
Provided sales enablement and marketing support for the VP of Sales to drive demand, pipeline and revenue, prior to acquisition by Swimlane
Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns
Re-positioned and re-branded threat intelligence company, after raising $3.5 Million in Series A funding
Re-branded security start-up into the industry's fastest-growing, physical access control provider, after raising $3.4 Million in funding
Supported product launch for cybersecurity hardware appliance through product demos and process graphic illustrations
Produced a series of product demo videos to support demand generation efforts and drive software trial downloads
Re-positioned and re-branded cybersecurity software provider as the market leader in endpoint security solutions
Re-branded cybersecurity company and developed sales enablement materials in support of CMO's go-to-market strategy
Re-branded SIEM provider in support of VP of Marketing's re-positioning strategy, which led to acquisition by Novell
Re-branded information security services provider into security software product provider after series of M&A transactions