Cybersecurity Marketing Agency

The Everclear Difference

Everclear is the cybersecurity marketing agency with 20 years of industry experience leading Breakthrough Branding™ and lead generation efforts for early-stage cybersecurity companies.

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We Know the Threats

Everclear has worked with cybersecurity companies to address some of the industry's toughest challenges: phishing, malware, DDoS, zero-day attacks and more.

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We Know the Audience

Everclear has developed positioning, messaging and lead gen programs to reach security stakeholders: CISOs, Security Directors, SOC Managers, MSSPs and IT influencers.

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We Know the Drill

The Everclear team has internal operations experience managing marketing, demand generation, PR and analyst relations for private and publicly-traded security companies.

CyberSecurity Expertise

20 Years of Cybersecurity Expertise

Everclear has deep industry experience developing sales and marketing programs for cybersecurity companies across the entire security stack. There's little-to-no learning curve to bring our team up to speed.

Security
Awareness Training

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Endpoint
Detection & Response

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Security Orchestration,
Automation & Response

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Insider Threat
Protection

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Threat
Intelligence
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Physical & Logical
Access Control
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Social Engineering
Protection
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Endpoint
Security
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Application
& Device Control
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Information
Assurance
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SIEM
& Compliance
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Risk
Management
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CyberSecurity Marketing

CyberSecurity Marketing Capabilities

Everclear helps cybersecurity companies simplify complex value propositions, differentiate from a sea of similar competitors and build a scalable sales and marketing foundation for growth.

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Breakthrough Branding™

  • Customer Interviews
  • Positioning Strategy
  • Messaging Platform
  • Naming & Trademarks
  • Logos & Corporate Identity

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Sales &
Marketing

  • Marketing Playbooks
  • Sales Enablement
  • Explainer Videos & Demos 
  • Web Design & WordPress
  • Tradeshow Presence

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Lead
Generation

  • Digital Marketing
  • Content Writing & Editing
  • E-mail Marketing
  • Paid Search & Social Ads
  • Landing Page Optimization

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Pipeline
Visibility

  • Marketing Automation
  • CRM Migration
  • Lead Lifecycle Stages
  • MQLs, Pipeline, Revenue
  • Dashboard Reports

CyberSecurity Testimonials

Exceeding Customer Expectations

"Everclear operates as a finely-tuned machine, like a modern-day Cecille B. Demille, enabling our company to re-brand and re-launch our entire business in 90 days, accomplished on time and within budget!"

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Kevin Wine

Vice President of Marketing,
RedCloud Security


"Everclear hit the ground running, creating simple, intuitive graphics as well as a video demo of our highly complex and sophisticated security products, delivering outstanding results on an aggressive schedule."

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Manoj Srivastava

Chief Technology Officer,
Cyveillance


"Scott's dedication to excellence and to providing results for his clients across many strategic and tactical activities has lead me to work with Everclear at four cybersecurity companies over the last 15 years."

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Sam Erdheim

Vice President of Marketing,
Fidelis Cybersecurity


CyberSecurity Customers

Security Awareness Training

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Hired by CISO of $1B chemical manufacturer to develop security awareness program for 4,000+ employees worldwide

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Services:

  • Positioning and Messaging
  • Strategic Communications Planning
  • CISO C-Suite Presentations
  • Content Writing and Editing
  • Employee Communications Roll-out
  • Campaign Logo and Identity
  • Tri-Fold Brochures
  • Security Awareness Posters
  • Process Graphic Illustrations
  • Static TV Spot Content

Endpoint Detection and Response

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Produced a series of explainer videos for the Fidelis Elevate platform, including software demos for network, endpoint and deception security.

 

Services:

  • Product Explainer Videos
  • Software Demo Videos
  • Product Messaging
  • Competitive Differentiation
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Security Orchestration, Automation and Response

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Provided sales enablement and marketing support for the VP of Sales to drive demand, pipeline and revenue, prior to acquisition by Swimlane

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Services:

  • Positioning & Messaging Strategy
  • Investor & Customer Presentations
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & Content
  • Blogs & Press Releases
  • Content Marketing
  • Lead Generation
  • HubSpot E-mail Marketing
  • Trade Show Presence

Insider Threat Protection

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Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns

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Services:

  • Positioning & Messaging
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & WordPress Support
  • Tradeshow Presence
  • Process Graphic Illustrations
  • Content Marketing
  • Lead Generation
  • Google Ads Campaigns
  • HubSpot Implementation

Threat Intelligence

Re-positioned and re-branded threat intelligence company, after raising $3.5 Million in Series A funding

Services:

  • Positioning & Strategy
  • Brand Image & Identity
  • Corporate Logo & Tagline
  • Process Graphic Illustrations
  • Marketing Collateral
  • Sales Presentations
  • Trade Show Presence
  • Responsive Web Design
  • E-mail & Landing Pages
  • Marketing Automation

Access Control

Re-branded security start-up into the industry's fastest-growing, physical access control provider, after raising $3.4 Million in funding

Services:

  • Positioning & Strategy
  • Brand Development
  • PR & Marketing Strategy
  • Web & Mobile Software UI/UX
  • Web Design & Development
  • Trade Show Presence
  • SalesForce.com CRM
  • Marketo Marketing Automation
  • Content Marketing
  • Lead Generation

Social Engineering Protection

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Supported product launch for cybersecurity hardware appliance through product demos and process graphic illustrations

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Services:

  • Hardware Product Demo
  • Product Positioning & Messaging
  • Solution Process Graphics
  • Illustration & Design
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Endpoint Security

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Produced a series of product demo videos to support demand generation efforts and drive software trial downloads

 

Services:

  • Software Product Demos
  • Lead Generation Support
  • Platform & Product Launch
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Illustration & Design
  • On-Hold Customer Phone Messaging

Application & Device Control

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Re-positioned and re-branded cybersecurity software provider as the market leader in endpoint security solutions

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Services:

  • Re-branding & Messaging
  • Brochures
  • Marketing Collateral
  • Sales Presentations
  • Web Design & Development
  • Trade Show Presence
  • Video Animation
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

Information Assurance, Governance & Compliance

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Re-branded cybersecurity company and developed sales enablement materials in support of CMO's go-to-market strategy

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Services:

  • Positioning & Re-branding
  • Corporate & Product Logos
  • Sales Enablement Materials
  • Web Design & Development
  • Trade Show Presence
  • Event Marketing Support
  • Solutions Graphics
  • E-mail Marketing

Security Information & Event Management (SIEM)

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Re-branded SIEM provider in support of VP of Marketing's re-positioning strategy, which led to acquisition by Novell

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Services:

  • Brand Development
  • Brochures & Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Trade Show Presence
  • Banner Ads
  • E-mail Marketing

Risk Management

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Re-branded information security services provider into security software product provider after series of M&A transactions

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Services:

  • Brand Development
  • Brochures
  • Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Software Product Demos
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

CyberSecurity Marketing Agency

Looking for a Marketing Agency with CyberSecurity Experience?

The choice is Everclear.

CONTACT US