Cybersecurity Marketing Agency

The Everclear Difference

Everclear is the cybersecurity marketing agency with 20+ years of deep cyber expertise to drive qualified leads, close more deals and accelerate revenue growth for early-stage cybersecurity companies.

CONTACT US

cybersecurity-threats-icon

We Know the Threats

Everclear has worked with cybersecurity companies to address some of the industry's toughest challenges: phishing, ransomware, APTs, zero-day attacks and more.

cybersecurity-buyer-personas-icon

We Know the Audience

Everclear has developed positioning, messaging and lead gen programs to reach security stakeholders: CISOs, Security Directors, SOC Managers, MSSPs and IT influencers.

cybersecurity-shield-icon

We Know the Drill

The Everclear team has internal operations experience managing marketing, demand generation, PR and analyst relations for private and publicly-traded security companies.

CyberSecurity Expertise

20+ Years of Cybersecurity Expertise

Everclear has deep industry experience developing sales and marketing programs for cybersecurity companies across the entire security stack. There's little-to-no learning curve to bring our team up to speed.

Managed
Detection & Response

lumifi-logo-tagline

Data Protection,
Backup & Recovery

assured-logo

Cloud-Native
Application Security

shiftleft-logo

CISO
Cybersecurity Survey

venture-capital-firm-logo

Security
Awareness Training

Customer-Logo-3

Endpoint
Detection & Response

Fidelis-Logo

Security Orchestration,
Automation & Response

Syncurity-Logo-1

Insider Threat
Protection

identrix-logo

Threat
Intelligence
surfwatch-logo

Physical & Logical
Access Control
redcloud-logo

Social Engineering
Protection
cyveillance-logo

Endpoint
Security
lumension-logo

Application
& Device Control
securewave-logo

Information
Assurance
secureinfo-logo

SIEM
& Compliance
e-security-logo

Risk
Management
trusecure-logo

CyberSecurity Testimonials

Exceeding Customer Expectations

"Everclear operates as a finely-tuned machine, like a modern-day Cecille B. Demille, enabling our company to re-brand and re-launch our entire business in 90 days, accomplished on time and within budget!"

kevin-wine-headshot

Kevin Wine

Vice President of Marketing,
RedCloud Security


"Everclear hit the ground running, creating simple, intuitive graphics as well as a video demo of our highly complex and sophisticated security products, delivering outstanding results on an aggressive schedule."

manoj-srivastava-headshot

Manoj Srivastava

Chief Technology Officer,
Cyveillance


"Scott's dedication to excellence and to providing results for his clients across many strategic and tactical activities has lead me to work with Everclear at four cybersecurity companies over the last 15+ years."

sam-erdheim-headshot

Sam Erdheim

Vice President of Marketing,
Fidelis Cybersecurity


CyberSecurity Marketing

CyberSecurity Marketing Capabilities

Everclear helps cybersecurity companies simplify complex value propositions, differentiate from a sea of similar competitors and build a scalable sales and marketing foundation for growth.

CONTACT US

flag-icon

Breakthrough Branding™

  • Customer Interviews
  • Positioning Strategy
  • Messaging Platform
  • Naming & Trademarks
  • Logos & Corporate Identity

marketing-icon

Sales &
Marketing

  • Marketing Strategy Playbooks
  • Sales Enablement
  • Explainer Videos & Demos 
  • Web Design & WordPress
  • Tradeshow Presence

funnel-icon

Lead
Generation

  • Digital Marketing
  • Content Writing & Editing
  • E-mail Marketing
  • Paid Search & Social Ads
  • Landing Page Optimization

growth-chart-icon

Pipeline
Visibility

  • Marketing Automation
  • CRM Migration
  • Lead Lifecycle Stages
  • MQLs, Pipeline, Revenue
  • Dashboard Reports

CyberSecurity Customers

Managed Detection & Response

lumifi-logo-tagline

Drive go-to-market launch for security MDR services provider offering attack simulation and automated remediation software.

lumifi-banner-ads-v2

Services:

  • Company Naming
  • Branding & Identity
  • Positioning & Messaging
  • Sales & Marketing Materials
  • Website Design & Development
  • Content Editing & Writing
  • HubSpot E-mail Marketing
  • Digital Marketing

Data Protection, Backup & Recovery

assured-logo

Update go-to-market materials for global managed backup and recovery provider to tell cyber resiliency story to combat ransomware.

assured-website

Services:

  • Brand Imagery
  • Iconography
  • Marketing Collateral
  • Process Graphic
  • Presentation Slides
  • Website Refinements
  • HubSpot Sales Onboarding
  • HubSpot Dashboard Reporting:
    (ARR, MRR, TCV, Net Revenue)

Cloud-Native Application Security

shiftleft-logo

Conducted positioning & messaging engagement for static application security provider raising Series C.

shiftleft-website

Services:

  • Positioning & Messaging Workshop
  • Competitive Market Analysis
  • Customer & Stakeholder Interviews
  • Differentiators
  • Positioning Strategy
  • Messaging Matrix
  • Ideal Customer Profiles
  • Buyer Personas
  • Re-write Website Content

CISO Cybersecurity Survey

venture-capital-firm-logo

Conducted annual cybersecurity survey of Chief Information Security Officers (CISOs) for Silicon Valley venture capital firm.

cybersecurity-ciso-survey-thumbnail

Services:

  • Survey Planning
  • Survey Questionnaire
  • Survey Coding
  • Data Collection / Fieldwork
  • Data Analysis
  • Report Planning
  • Report Outline
  • Report Writing
  • Report Design

Security Awareness Training

Customer-Logo-3

Hired by CISO of $1B chemical manufacturer to develop security awareness program for 4,000+ employees worldwide

Security-Awareness-Poster

Services:

  • Positioning and Messaging
  • Strategic Communications Planning
  • CISO C-Suite Presentations
  • Content Writing and Editing
  • Employee Communications Roll-out
  • Campaign Logo and Identity
  • Tri-Fold Brochures
  • Security Awareness Posters
  • Process Graphic Illustrations
  • Static TV Spot Content

Endpoint Detection and Response

Fidelis-Logo

Produced a series of explainer videos for the Fidelis Elevate platform, including software demos for network, endpoint and deception security

 

Services:

  • Product Explainer Videos
  • Software Demo Videos
  • Product Messaging
  • Competitive Differentiation
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Security Orchestration, Automation and Response

Syncurity-Logo

Provided sales enablement and marketing support for the VP of Sales to drive demand, pipeline and revenue, prior to acquisition by Swimlane

Syncurity-Alert-Overload-eBook

Services:

  • Positioning & Messaging Strategy
  • Investor & Customer Presentations
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & Content
  • Blogs & Press Releases
  • Content Marketing
  • Lead Generation
  • HubSpot E-mail Marketing
  • Trade Show Presence

Insider Threat Protection

identrix-logo

Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns

IDentrix-eBook-1

Services:

  • Positioning & Messaging
  • Sales Enablement Materials
  • Process Graphic Illustrations
  • Website Design & WordPress Support
  • Tradeshow Presence
  • Process Graphic Illustrations
  • Content Marketing
  • Lead Generation
  • Google Ads Campaigns
  • HubSpot Implementation

Threat Intelligence

Re-positioned and re-branded threat intelligence company, after raising $3.5 Million in Series A funding

Services:

  • Positioning & Strategy
  • Brand Image & Identity
  • Corporate Logo & Tagline
  • Process Graphic Illustrations
  • Marketing Collateral
  • Sales Presentations
  • Trade Show Presence
  • Responsive Web Design
  • E-mail & Landing Pages
  • Marketing Automation

Access Control

Re-branded security start-up into the industry's fastest-growing, physical access control provider, after raising $3.4 Million in funding

Services:

  • Positioning & Strategy
  • Brand Development
  • PR & Marketing Strategy
  • Web & Mobile Software UI/UX
  • Web Design & Development
  • Trade Show Presence
  • SalesForce.com CRM
  • Marketo Marketing Automation
  • Content Marketing
  • Lead Generation

Social Engineering Protection

cyveillance-logo

Supported product launch for cybersecurity hardware appliance through product demos and process graphic illustrations

cyveillance-sepa-process-graphic-after-2

Services:

  • Hardware Product Demo
  • Product Positioning & Messaging
  • Solution Process Graphics
  • Illustration & Design
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Voiceover Recording

Endpoint Security

lumension-logo

Produced a series of product demo videos to support demand generation efforts and drive software trial downloads

2BWQA110

Services:

  • Software Product Demos
  • Lead Generation Support
  • Platform & Product Launch
  • Script Writing & Editing
  • Video Storyboarding
  • Video FX & Animation
  • Illustration & Design
  • On-Hold Customer Phone Messaging

Application & Device Control

securewave-logo

Re-positioned and re-branded cybersecurity software provider as the market leader in endpoint security solutions

SecureWave-Process-Graphic

Services:

  • Re-branding & Messaging
  • Brochures
  • Marketing Collateral
  • Sales Presentations
  • Web Design & Development
  • Trade Show Presence
  • Video Animation
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

Information Assurance, Governance & Compliance

secureinfo-logo

Re-branded cybersecurity company and developed sales enablement materials in support of CMO's go-to-market strategy

SecureInfo-Solutions-Graphic

Services:

  • Positioning & Re-branding
  • Corporate & Product Logos
  • Sales Enablement Materials
  • Web Design & Development
  • Trade Show Presence
  • Event Marketing Support
  • Solutions Graphics
  • E-mail Marketing

Security Information & Event Management (SIEM)

e-security-logo

Re-branded SIEM provider in support of VP of Marketing's re-positioning strategy, which led to acquisition by Novell

e-security-10x20-tradeshow-booth-alt-1

Services:

  • Brand Development
  • Brochures & Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Trade Show Presence
  • Banner Ads
  • E-mail Marketing

Risk Management

trusecure-logo

Re-branded information security services provider into security software product provider after series of M&A transactions

TruSecure-Software-CD-Packaging

Services:

  • Brand Development
  • Brochures
  • Sales Collateral
  • Sales Presentations
  • Product Launch Support
  • Software Packaging
  • Software Product Demos
  • Process Graphics
  • Banner Ads
  • E-mail Marketing

CyberSecurity Marketing Agency

Looking for a Marketing Agency with CyberSecurity Experience?

The choice is Everclear.

Complete the form to request a 30-minute intro call to:

  • discuss your sales and marketing objectives
  • answer your questions about how we work, and
  • determine if there is a fit to take any next steps.

"Everclear has a keen sense of the cybersecurity market and how to tease out the unique value and differentiation of a service or solution."

tom-young-headshot

Tom Young
EVP Worldwide Sales,
Syncurity (Acquired by Swimlane)

Ready to Get Started?